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The Hustle Daily Show
Adults line up for viral Swedish candy
Mar 25, 2024
Swedish company BonBon's viral candy trend, US millionaires on the rise, Tennessee protecting musicians from AI. Exploring the impact of social media on candy sales and the tradition of 'Saturday Sweets' in Sweden
13:19
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Quick takeaways
- TikTok trend boosts Swedish candy sales from 20 to 1k+ per day, highlighting social media's power in driving consumer interest.
- Swedish candy tradition 'Saturday Swedes' fosters happiness and family bonding, contributing to Sweden's high happiness ranking.
Deep dives
Impact of TikTok on Swedish Candy Businesses
The podcast discusses how Swedish candy companies like Bon Bon have experienced significant growth due to TikTok trends. After a viral TikTok video, Bon Bon saw a massive surge in orders from 20 to over a thousand per day on their website, requiring a staff of 15 people to manage the increased demand. This illustrates the power of social media in driving consumer interest and the challenges small businesses face in scaling up rapidly to meet viral trends.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode