Storytelling School How to Make Numbers Unforgettable Through Story
It’s 2006. I am sitting in the audience at TED surrounded by visionaries, innovators, and thought leaders. The energy in the room is electric and everyone is buzzing with anticipation about who’s going to take the stage next and what new insight we’ll walk away with. When the next speaker, a Swedish professor specializing in global health and data, is introduced, I brace myself for a dry, academic talk full of statistics and charts.
Instead, the speaker starts moving across the stage with visible, infectious enthusiasm, pointing at animated visuals and telling a story through data. Slowly, the entire audience becomes captivated.
He isn’t just presenting facts; he is truly humanizing them. Each statistic becomes a character, each data point a moment in a story, and by the end, what started as numbers on a screen has been transformed into something deeply human and emotionally resonant. I remember thinking: this is what it looks like when data and storytelling meet. The numbers didn’t fade away; they stayed with me… and still do to this day.
In this episode of the Storytelling School Podcast, you will learn how data can be brought to life with storytelling. In the process, you’ll discover why providing context, characters, and consequences makes things more memorable and impactful for the audience, and you’ll get answers to questions like:
What are some key elements to focus on when using storytelling to make data more impactful? Why is it important to earn the right to share data by first setting the stage with a story? What are some common pitfalls to avoid when trying to combine data and storytelling?
What you will learn in this episode:
- What methods to use to bring your data to life with storytelling
- Why you should avoid simply presenting raw statistics or data
- How specific details and micro-stories can help the audience visualize and empathize with data
- Why it’s important to set the scene and highlight what exactly is at stake
- How to contrast the expected with the reality to capture attention
A little about me:
Hi there. I’m Kymberlee.
As a Speaking Strategist and founder of Storytelling School, I’ve had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I’ve seen what works when influencing change and what doesn’t. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That’s why I’m building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people’s lives.
Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You’ll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same.
If you think business owners can’t tell stories or don’t have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There’s no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value.
Now it’s your turn... If you’re ready to become a master storyteller and effect change in our world, you’ve come to the right place.
Links and Resources