Better: The Brand Designer Podcast S12 E04: Six Sneaky Places Design Businesses Leak Time & Money with Shannon Mattern
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Episode Description:
In this episode, I chat with Shannon Mattern, a web design business coach and founder of the Web Designer Academy, to discuss her journey from corporate marketing to running a successful web design coaching business. Shannon shares the key turning points in her career, including how she identified and overcame six common areas where design businesses leak time and money and shares with us what those are. She emphasizes the importance of mindset, proper pricing, and setting boundaries to ensure profitability in your business.
Guest Name: Shannon Mattern
Guest Website: www.shannonmattern.com
Guest Instagram: @shannonlmattern
Shannon’s Course: Web Designer Academy
Shannon’s Podcast: Profitable Web Designer
00:00 Intro and Creative Template Freebie Info
02:49: Shannon's Story
19:19: Identifying Time and Money Leaks
20:39: The Cost of People Pleasing
21:24: Setting Boundaries and Managing Scope
24:34: Perfectionism and Pricing Challenges
25:35: Client Feedback and Pricing Models
28:30: Empowering Clients with Choices
35:25: Mindset and Self-Concept in Business
37:43: Web Designer Academy Course Overview
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design