I had an insightful discussion at Big Data Paris with David Bentham, VP GTM, DinMo on The Ravit Show to discuss how data teams can streamline their response to marketing requests – a key topic for any data-driven organization today! Here are some of the highlights: -- What do marketing teams need from data teams to drive their strategies? – David shared a breakdown of the essential data-driven insights that fuel effective marketing strategies. --Are there tools or processes that help meet these needs? – We explored the available options that make collaboration smoother between data and marketing teams. -- What is Reverse ETL, and why does it matter? – David explained Reverse EL’s role in enabling real-time, actionable data for marketing. -- Should you buy or build your Reverse ETL? – A great discussion on the pros and cons to help teams decide on the best approach! Thanks to David and DinMo for the valuable insights and to Big Data Paris for hosting this vibrant community! Looking forward to seeing how data and marketing collaboration evolve. #data #ai #dinmo #theravitshow