The Power of Branding & Culture in the Trades

Growing up in a family-owned HVAC and plumbing business, Crystal Williams has seen firsthand how the trades evolve and how businesses must adapt to thrive. Now, as the Founder and Creative Strategist at Lemon Seed Marketing, she helps blue collar businesses develop powerful branding strategies, drive employee engagement, and create company cultures that attract top talent.

In this episode, Crystal shares:

• The mindset shift needed to modernize a family business.
• How investing in branding and culture transformed her company into a multi-location powerhouse.
• Why making tough personnel decisions can be the key to long-term success.
• The hidden hiring goldmine that most trades businesses ignore (hint: it’s 50% of the population!).

If you're looking for actionable insights on leadership, marketing, and growth in the skilled trades, this episode is a must-listen!

Check Out Lemon Seed Marketing: https://www.lemonseedmarketing.com/

Follow Crystal: https://www.linkedin.com/in/crystal-williams-35835b114/

🎯 Mention this episode for $500 off an audit from Lemon Seed Marketing!

Support Titans of the Trades:

If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.