Robert Nelson of Just Mystic clothing joins to discuss how he's built and incredibly successful apparel brand by bucking the trend and starting from a brick and mortar location. Robert discusses the tactics he used as well as the strategy and data analysis behind his approach.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Using a location to build a brand
• D2C vs Brick and mortar
• Feedback and validation from pop-ups
• Moving from brick and mortar to online
• Riding the wave
• Takeaway’s from the military: leadership
• CoS unlock
• Being brilliant with the basics
• Bridging offline with online

Resources:

• Just Mystic
• Jim Huffman website
• GrowthHit

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)