Mark chats with Leona Reed about why Visit California is going all-in on Tourism Exchange USA to better deliver on California’s brand promise internationally. Leona also talks organizational lift and logistics of launching the exchange, and how this new partnership adds a critical missing element to their established travel trade strategy. Plus, Nate Huff provides updates on state participation, what to look for in year two and early success stories.
Nate Huff is President of Tourism Exchange USA.
Leona Reed is Associate Vice President of Global Marketing at Visit California.
Brand USA Talks Travel