How to Set Pricing for Your Property Management Company: Featuring Kathleen, The Property Management Coach
Aug 10, 2016
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Property management guru Kathleen Richards discusses strategic pricing approaches, tiered pricing strategies, challenges of pet owners, and value-added services in property management.
Property management companies can consider different pricing strategies like flat fees or percentage-based models to create competitive advantage.
Implementing tiered pricing structures tailored to local market demands and offering additional services can enhance client satisfaction and business growth.
Deep dives
Setting Up Pricing for a Property Management Company
When establishing pricing for a property management company, new business owners can consider various approaches. They can observe competitors' pricing models to differentiate themselves or opt for a flat fee structure to quickly build their business, ensuring not to overcommit to services. Different pricing strategies include percentage-based fees, hybrid models combining monthly management percentages with additional service charges, and adjusting prices when taking over an existing company to gradually introduce changes.
Tiered Pricing Structures and Value-Added Services
Implementing tiered pricing structures like good, better, best packages, tailored to different market demands, can be effective. By separating charges for management services and value-added offerings, property management companies can diversify revenue streams. Personalizing services to cater to specific market needs, such as offering pet programs for pet-friendly areas, can attract tenants and increase property values, demonstrating the importance of adapting pricing strategies to local markets.
Building Client Relationships & Offering Value-Added Services
Developing strong client relationships through transparent pricing structures and offering additional services beyond basic management fees, like maintenance check-ups and pet programs, can enhance customer satisfaction and business growth. Educating clients on the value provided by these services and leveraging trust through consistent communication can lead to upselling opportunities and increased revenues. Providing free services and personalized assistance, such as accompanying clients to legal appointments, can further strengthen relationships and showcase the added value property management companies offer.
Our special guest today is a property management guru and the property management coach – literally. She’s Kathleen Richards, who owns a business called The Property Management Coach. The topic we’re talking about today is pricing structures. Our customers always ask how to set up pricing. Q: Kathleen, can you give us a quick intro […]