Billion Dollar Backstory 118: Joe Greco, Founder of Palio, From the NYSE Trading Floor and CNBC to Performance Coaching in the C-Suite on How We Can Optimize for Peak Performance
The finance and investment industry is a tough club. It’s known for being money-centric, number-focused, aggressive… even cutthroat.
And few places capture that intense energy quite like the trading floor of the NYSE, where today’s guest, Joe Greco, cut his teeth.
He started as a floor trader and media commentator, appearing on CNBC and guiding real-time market decisions.
Today, as Founder & President of PALIO, Joe coaches executives in wealth, finance, and investing, helping them make high-stakes decisions with clarity, speed, and trust.
In this episode, Joe sits down with Stacy to discuss:
- Why he left the chaos of Wall Street to coach the C-suite
- How being a husband and father of five reframed his definition of success
- What Wall Street taught him about leading with clarity and speed
- The future of AI in Finance
More about Joe:
Joseph Greco is the Founder & President of PALIO, where he coaches high-performing leaders and teams in finance and beyond. A former NYSE trader and media commentator, Joe blends financial acumen with behavioral insight to drive growth, alignment, and leadership transformation.
He’s also an active investor in commercial real estate and global sports teams, including Campobasso 1919, Ascoli FC, and Brooklyn FC.
Joe lives in Larchmont, NY with his wife and five daughters, and brings a spirit of faith, adventure, and continuous growth to everything he does.
Books Mentioned in This Episode:
Rerum Novarum: Encyclical Letter of Pope Leo XIII On Capital and Labour | https://a.co/d/dW1CdSU
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