Steve Fretzin, Founder of Fretzin Inc., specializes in coaching attorneys on the art and science of business development. With over 20 years of coaching experience, he has authored three books on the topic, hosts the "Be that Lawyer" podcast, and regularly speaks on business development for various media outlets and bar associations. Listen to Steve discuss why it’s critical for attorneys to develop their own books of business and how they can hone these skills, even if they aren’t naturally good marketers.