This episode goes deep into the mechanics of scaling a company from steady growth to breakout velocity. Peter shares how Spreedly quadrupled ARR growth in his first year without increasing OPEX, why the “right people pointed at the right problems” is everything, and how to decide which problems are existential versus learn-as-you-go.

We dissect how go-to-market organizations evolve from $20M to $100M ARR, the power of focus and role separation, and how to keep silos aligned around one customer story.

Peter also explains the shift from “payments orchestration” to “open payments” and how Spreedly’s position as the original player in the space gives them unique leverage. We walk through the future of agentic commerce, Google’s new agent-to-agent payments protocol, and what it means when agents can transact faster than any human could ever shop.

We close out with the Dodgeball acquisition, a primer on fraud orchestration, and a wild story about working an entire night shift at a nightclub during a meltdown launch.

Topics Covered:

How Peter defines the journey to presidency
The “right person, right problem” framework
One-way vs two-way doors for staffing big problems
How to scale a GTM org from $20M to $100M
Why open payments replaces orchestration
Spreedly’s unique market position and 15-year head start
Agent to agent commerce and Google’s new payments protocol
How AI changes the velocity of money movement
Fraud orchestration and Spreedly’s acquisition of Dodgeball
Balancing profitable growth vs growth at all costs
Perception vs reality in leadership
Peter’s wildest “I never thought I’d see that” story

AI, Fraud, and the Next Era of Commerce with Peter Dougherty, President of Spreedly