98 A $1.5 Trillion Opportunity: Entrepreneur Veronica Cool on Helping Businesses Understand Hispanic Americans

Veronica Cool took the leap from Corporate America to entrepreneurship when she realized she was giving away valuable advice on how to engage the fast growing and affluent Hispanic American market. CEO and founder of

Cool & Associates, she now helps entrepreneurs and F500s alike bridge the gap to cultural gap and take advantage of a $1.5 trillion opportunity.