Firing Line with Margaret Hoover Nebula CEO Dave Wiskus on the rise of the creator economy
Nov 22, 2025
Dave Wiskus, founder and CEO of Nebula, is at the forefront of the creator economy. He discusses how creator-driven content could be worth $500 billion by 2027 and highlights the massive influence of creators like Mr. Beast. Wiskus points out the decline of traditional media and the importance of protecting children from harmful content online. He delves into the challenges of misinformation and the potential dangers of AI deepfakes, emphasizing the need for greater media literacy and accountability among creators in this rapidly evolving landscape.
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Gatekeepers Lost Their Monopoly
- The creator economy removes traditional media gatekeepers, letting individuals publish and monetize directly.
- This shift is driven more by distribution and discovery changes than by the medium itself.
Nebula Started As A Creator Side Project
- Nebula began as a joke among a group of YouTube creators who pooled resources to make a creator-centric streamer.
- They launched in 2019 and were surprised by how successful the idea became.
Curate Over Relying On Algorithms
- Curate deliberately rather than rely on algorithmic feeds to surface higher-quality work.
- Vet creators and offer structured sections so audiences can self-select interests.