In this engaging discussion, Nicholas Holland, SVP of Product & Head of AI at HubSpot, reveals how AI is shifting from merely boosting productivity to becoming integral in everyday work processes. He introduces the concept of 'work as a service' and highlights the emergence of 'super contributors' transforming sales and marketing. Nicholas also shares his practical framework for AI adoption, emphasizing the importance of effective communication and context integration to future-proof businesses. Get ready for actionable insights on maximizing AI's potential!
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Rise of the Super Contributor
Marketers and salespeople are blending roles using AI to perform tasks traditionally outside their scope.
This creates a new "super contributor" who leverages AI for expanded creative and operational capabilities.
insights INSIGHT
Work As A Service Shift
AI is shifting from boosting productivity to actually doing meaningful work as "work as a service".
Autonomous agents can manage complex tasks, improving efficiency without replacing humans.
volunteer_activism ADVICE
AI Adoption Strategy
Leadership must commit top-down to AI adoption for successful company-wide integration.
Equip every employee with an AI assistant, centralize unstructured data, then implement out-of-the-box agents first.
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Episode 70: Is AI just a productivity booster, or are we missing the real transformation right in front of us? Matt Wolfe (https://x.com/mreflow) is joined by Nicholas Holland (https://x.com/nicholasholland), SVP of Product & Head of AI at HubSpot, who’s spent nearly a decade driving innovation and building applied AI solutions in real-world business settings.
In this episode, Matt and Nicholas dive deep into the seismic shift happening in AI: from simple assistants that help with your emails, to autonomous agents that actually do meaningful work for you—what Nicholas calls "work as a service." You’ll discover how forward-thinking teams are structuring their meeting data to unlock hidden value, why a new class of “super contributor” is emerging in sales and marketing, and how to use Nicholas’s practical four-step AI adoption framework to turn overwhelm into a competitive advantage. Whether you want to future-proof your business or become an “agent manager” in the coming wave, this conversation is full of actionable insights for teams, leaders, and entrepreneurs.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
The Next Wave - AI and The Future of Technology 