EP-179 LaVar Ball & Big Baller Brand

LaVar Ball is trying to change the way the sports marketing game is played by creating Big Baller Brand, a lifestyle and apparel brand inspired by his three highly touted basketball playing sons, Lonzo, LiAngelo, and LaMelo. Brian Cristiano and Rob Cressy talk about why they like the idea of LaVar Ball taking control into his own hands and building a brand around his sons. Why should schools be able to get a piece of the action but not him? Could this be the start of a trend where parents build a brand for their kids before they turn pro? What does LaVar Ball need to do in order to make Big Baller Brand successful? Just because he creates it doesn’t mean he’s doing everything right. He still has to function like a well oiled business. At the end Brian and Rob give actionable advice on what you can implement into your business from Big Baller Brand.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Ways I can Help:

• AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/
• Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai
• 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com

Let's Connect:

• Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/