Has GetReal cracked the code on AI deepfakes? $18M and an impressive client list says yes
Mar 31, 2025
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Matt Moynihan, CEO of GetReal, brings over 30 years of cybersecurity expertise to the table. He discusses the alarming rise of AI-generated deepfakes and their significant threats to businesses and national security. Moynihan highlights GetReal's innovative forensics platform designed to combat these scams. The conversation touches on the unique blend of traditional and modern technologies in their approach, as well as the pressing need for deepfake prevention across various sectors. Future implications of deepfake advancements also raise serious security concerns.
The startup's platform offers advanced tools to detect deepfakes and protect organizations, addressing significant financial losses and security threats.
Recent investments from major firms highlight the urgent need for effective deepfake detection solutions in high-risk industries like finance.
Deep dives
Addressing the Threat of Deepfakes
The rise of deepfakes presents significant challenges, with businesses losing millions and national security concerns at stake. A startup has developed a platform to help organizations detect and combat deepfake technologies in audio, video, and images. Their suite of tools includes features like a threat exposure dashboard and specialized tools to protect high-profile executives, aiming to safeguard against impersonation risks. As the business and threat landscape shifts towards digital environments, the startup's offerings respond to a growing demand for effective solutions in cybersecurity and forensics.
Strategic Collaborations and Market Demand
The startup's recent funding round, led by ForgePoint Capital, has attracted strategic investors like Cisco Investments and Capital One Ventures, reflecting the urgency and interest in deepfake detection solutions. Many heavily regulated industries, such as finance, have expressed a strong need for these services following incidents where CEOs were impersonated in voice interviews. Prominent clients like John Deere and Visa indicate that organizations are prioritizing security measures against deepfake threats. The startup plans to eventually expand its capabilities to include text-based impersonations, acknowledging the complexity of different types of impersonation risks.
The proliferation of scarily realistic deepfakes is one of the more pernicious byproducts of the rise of AI, and falling victim to scams based on these deepfakes is already costing companies millions of dollars — not to mention the implications these could have on national security.