'Toxic' looks back on Janet Jackson, Britney Spears and tabloid culture in the 2000s
Feb 13, 2024
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Author Sarah Ditum discusses her book 'Toxic' which explores tabloid culture in the 2000s, focusing on the impact on women like Britney Spears. Topics include the rise of digital media, the infamous Diane Sawyer interview, and how younger generations are reclaiming autonomy over their public image.
Tabloid culture in the 2000s objectified and vilified young women, perpetuating toxic media coverage.
Emergence of social media allowed younger celebrities to reclaim control over their public image.
Deep dives
Toxic Media Climate for Young Women
The book 'Toxic: Women, Fame, and the Tabloid 2000s' explores the troubling media climate for young women during the late 90s and early 2000s. The author argues that this era, despite producing memorable pop culture moments, was marked by toxic media coverage. Young women like Britney Spears and Janet Jackson faced a double standard, with intense scrutiny and moral outrage, while their male counterparts often escaped blame. The book highlights how young womanhood was unfairly portrayed and policed during this period.
The Gutter of Tabloid Culture
The book examines the tabloid culture of the 2000s, particularly the invasion of privacy and objectification of women through phenomena like 'up skirt' tabloid photos. The author explores how the emergence of small, digital cameras and voracious gossip media created a market for intrusive images. Additionally, the absence of legal protections and societal standards allowed for the publication of this invasive material. The book critiques the commentary that framed women as villains and ignored the complicity of internet users who consumed such content.
Shifting Power in the Digital Age
The book also discusses the impact of the internet and social media on celebrity culture. It contrasts the experiences of women who became famous before and after the establishment of the internet. The author highlights how early internet celebrities, like Kim Kardashian and Taylor Swift, had more control over their image and narrative. They were able to shape their online presence and engage directly with fans, bypassing traditional media scrutiny. This shift in power has transformed the way celebrities navigate fame and has allowed them to avoid the dehumanizing treatment faced by women in previous decades.
Author Sarah Ditum has an uncomfortable label for the late 90s and early 2000s: the upskirt decade. In her new book, Toxic, Ditum analyzes how digital cameras, the Internet and tabloid misogyny created a perfect storm to permanently alter the lives and careers of nine famous women. In today's episode, Ditum speaks with NPR's Scott Detrow about the infamous Britney Spears interview with Diane Sawyer, the growth of social media throughout that decade, and the way younger generations are now reclaiming autonomy over their public image.
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