Jeff Walker, CEO of Alliance Entertainment (AENT), joins to discuss the business and the entertainment industry. Alliance distributes entertainment and collectible products: “we feed that collectible fanbase.” They distribute Funko (FNKO) products and have even gotten into K-Pop fan items. “You can’t live just in your phone, you have to have things…you collect.” He talks about their retail partners and how the business has evolved from its early record store days.

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AENT CEO on the Evolution of Fandom Collectibles for Music & Beyond