Finding Our Way

55: The Maker Mindset Connecting Product, Design, and Engineering (ft. Todd Wilkens)

40 snips
Mar 8, 2025
Todd Wilkens, a former leader at Adaptive Path, shares his insights on the integration of design, product, and technology. He discusses the 'maker mindset' essential for hands-on product leadership and the importance of understanding customer needs. Todd highlights the challenges of scaling mid-sized companies while ensuring team alignment and effective decision-making. He also emphasizes the synergy between design, engineering, and product management, advocating for designers to take on leadership roles to enhance user experience.
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ANECDOTE

Career Transition

  • Todd Wilkins' career journey transitioned from design leadership at Adaptive Path to product and general management roles.
  • His experience at Adaptive Path, where he managed part of the P&L, sparked his interest in holistic business leadership.
INSIGHT

Designerly Leadership

  • Todd Wilkins emphasizes a "designerly" approach to product leadership, focusing on deep research and hands-on problem-solving.
  • He believes in making things to stay grounded and gain a richer understanding, unlike leaders who rely on abstract thinking.
ADVICE

Execution over Strategy

  • Focus on execution before strategizing, especially in growth-stage companies.
  • Prioritize making good products to re-engage teams and then determine the best strategy.
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