Do a gazillion questions come up when you think about expanding your business?

…What will my competition be like?

…Will my messaging land?

…How can I stand out and make a great first impression?

If you’re squinting your eyes, wrinkling your nose, and nodding your head yes, GOOD. These questions are exactly what you should be asking. They’re the starting point for navigating business expansion.

In this episode, you’ll learn the key elements of a successful go-to-market strategy, the prep work that goes into expanding, and how to create an unforgettable launch event.

Click play now to hear all of this, and…

(00:00:00) The importance of a well-defined go-to-market strategy for achieving revenue goals.

(00:01:07) A personal (and embarrassing) story that happened to me at a speaking event.

(00:03:52) The times you would need a go-to-market strategy.

(00:04:53) The first phase of market expansion and what it entails.

(00:07:53) How you can better understand your competitors and differentiate your offers when entering new markets.

(00:12:27) Why you MUST identify growth opportunities in your new market before expanding.

(00:15:29) How to adapt your messaging to resonate with the specific pain points of the new audience.

(00:16:31) How to reassess your pricing strategies to align with your new market.

(00:18:33) Strategies for effectively launching your brand and offerings to the new market.

(00:20:32) How you can build trust quicker in your new market.

(00:21:43) Ways you can create excitement to encourage initial sales AND future purchases.

For full show notes, visit jasminestar.com/podcast/episode482

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