Michael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want.

Visit Michael's website | https://michaelfschein.com

Michael's book, The Hype Handbook, is available now | https://michaelfschein.com/the-hype-handbook/

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Michael F. Schein | How to Get Everything You Want Without Having to Sell Your Soul