311: How to Avoid Wasteful Marketing Spend - with Eric Dodds

Apr 9, 2024

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EPISODE SUMMARY

Success hinges on more than just having a great product. It's about understanding your market, effectively communicating your value proposition, and aligning internal teams toward a common goal. This week’s Scale Your SaaS episode focuses on avoiding wasteful marketing spend.

With host and B2B SaaS Sales Coach Matt Wolach, head of product marketing at Rudderstack Eric Dodds share his insights into the world of product marketing and how it plays a pivotal role in the growth and success of SaaS companies. Check it out:

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 311, “How to Avoid Wasteful Marketing Spend - with Eric Dodds”

Guest: Eric Dodds, Head of Product Marketing at Rudderstack

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Sponsored by: Leadfeeder

TOP TIPS FROM THIS EPISODE

Understanding Product Marketing
Identity Resolution: Unlocking Customer Insights
Collaborating Effectively with Data Teams

EPISODE HIGHLIGHTS

The Role of Product Marketing in Company Growth
Key Takeaways for Software Leaders

TOP QUOTES

Eric Dodds

[07:11] "Product marketers act as the bridge between product development and sales, ensuring that the value proposition is clearly communicated and understood throughout the organization."

[10:52] "One of the key challenges in SaaS marketing is identity resolution — piecing together the fragmented data from various sources to gain a complete view of the customer journey."

[21:52] "Start small and focus on quick wins to build momentum and drive continuous improvement."

Matt Wolach

[09:56] "By aligning around clear goals and metrics, teams can work together to optimize performance and drive growth."

LEARN MORE

To learn more about Rudder Stack, visit: https://www.rudderstack.com/

You can also find Eric Dodds on LinkedIn: https://www.linkedin.com/in/ericdodds/

For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/

Get even more tips by following Matt elsewhere: