LEVELS – Inside the Company

#50 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

Mar 22, 2024

Nik Sharma and Ben Grynol discuss building a brand in the direct-to-consumer space. They emphasize driving consumer awareness, providing valuable content, and paying attention to how you pitch your audience. The podcast explores challenges in brand perception, adapting strategies based on user behavior, and maximizing brand success through user-generated content in DTC marketing.

48:34

Creator website

Episode guests

Nik Sharma

Ben Grynol

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Building a brand requires more than visual identity, focusing on consumer awareness and valuable content.

Brand perception is not as critical as believed, allowing room for experimentation and innovation.

Maximizing brand growth involves utilizing tools like in-house creators, optimized cart gamification, and personalized landing pages.

Deep dives

Importance of Building a Brand for Direct-to-Consumer Companies

Direct-to-consumer companies like Levels can benefit from focusing on brand building tactics such as landing pages and life cycle marketing strategies. The podcast discusses considerations around when to track brand metrics and how much brand debt is acceptable for evolving brands.

Introduction

6min

Building Brands in the Direct-to-Consumer Space

6min

Challenging Misconceptions in Brand Perception and Advertising Strategies

6min

Adapting Brand Strategies Based on User Behavior

18min

Maximizing Bottom Funnel Metrics in Direct-to-Consumer Strategies

7min

Maximizing Brand Success Through User-Generated Content in DTC Marketing

7min

Branding isn’t just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you’re one of the top global brands, so it’s best not to get overly invested in how your brand is perceived. It’s best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience.

Get Your Free Ultimate Guide to Glucose: ⁠⁠⁠⁠⁠⁠⁠https://levels.link/itc⁠⁠⁠⁠⁠⁠⁠

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry.

🔗 Helpful links:

Transcript: ⁠⁠https://www.levelshealth.com/podcasts/197-building-a-brand-in-the-direct-to-consumer-space-nik-sharma-ben-grynol⁠

Find us on YouTube: ⁠⁠⁠⁠⁠⁠https://youtube.com/levelshealth?sub_confirmation=1