A Super Bowl spot featuring the one and only Beyoncé can be a tough act to follow, but Verizon is here to keep the party going.

Thirty parties, if we are getting specific.

On this episode, Verizon VP of partnerships Nick Kelly discusses the telecoms brand’s innovative approach for this year’s Super Bowl. The brand is focusing on local engagement and a customer-centric strategy through its major Verizon FanFest activation, where Verizon will be hosting SB watch parties and experiences in its 30 NFL markets across the country. Kelly shares a behind the scenes look on how the major feat is coming to life, from command rooms to employee engagement, and how the brand is tailoring the events to honor the culture of each market.

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