Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1046: WHATSAPP to transform your customer communications and relationships w/ Teresa Overskei
Discover the secret to revolutionizing your business communication with Teresa Overskei, a trailblazer in tech and strategy who has worked with powerhouses like Meta and Morgan Stanley. Teresa shares her journey from the vibrant corporate landscape of Tokyo to founding Coral Messaging, her innovative start-up aimed at transforming the way businesses use WhatsApp. We unravel how this platform, essential in regions where it practically equates to the internet, can offer businesses a transformative tool for personalized and effective customer engagement.
Explore the fascinating intersection of AI and WhatsApp, where businesses can elevate their customer relationships to new heights. Teresa delves into the dynamic role of AI-driven virtual assistants in enhancing client interactions across industries such as real estate, wealth management, and luxury retail. With real-world examples, we uncover how these technologies streamline communications, allowing businesses to maintain high engagement and meaningful connections with their clients, ultimately reshaping the standards of customer relationship management.
Join us as we navigate the entrepreneurial challenges and triumphs Teresa encountered while building Coral Messaging, an official WhatsApp partner. From navigating the ever-evolving tech landscape to embracing the necessity of flexibility and short-term planning, Teresa offers invaluable insights for fellow entrepreneurs. We discuss the importance of listening to client needs and being adaptable in a world where AI and messaging technologies are rapidly advancing. This episode is a treasure trove of advice for anyone looking to leverage the power of WhatsApp to innovate and succeed in the digital age.
ABOUT TERESA
Teresa Overskei has navigated a dynamic and varied 20-year career, primarily within the corporate sector. Her professional journey began in corporate strategy before taking her to Tokyo, driven by a passion for the city, where she worked in asset management. She later attended business school and then transitioned into more intensive roles in finance, notably in investment banking, in London. During her tenure as an investment banker, she specialized in covering tech companies, which sparked her transition from financial advisory to the tech industry itself. Teresa then moved to Paris to take on roles in corporate development and operations at the tech company Dizer. Her career is a testament to following one's interests and seizing diverse opportunities across the globe.
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