I Am Northwest Arkansas® Justin Johnson on UX and Building Square Six from Scratch
About the Show:
"Anytime I go, I never fail to meet somebody interesting and engaging to just kind of hang out with and talk. Like you said, get coffee. It's always, it's so easy to connect with people in this area, and that's a great way to do it. I thoroughly enjoy that."
- Justin Johnson
About the Guest:
Justin Johnson is a co-founder of Square Six, a company that provides comprehensive solutions in the fields of UX, technology, and business development. Justin began his career as a graphic designer and gained significant experience in various industries before transitioning into technology and UX at JB Hunt. Along with co-founders Blake Davidson and Chris Gulstad, Justin leverages his extensive background in marketing and UX to create innovative tech solutions and seamless user experiences. The team at Square Six is dedicated to developing from ideation to implementation, focusing heavily on partnership and iterative development processes.
Episode Summary:
In this engaging episode of the I am Northwest Arkansas podcast, host Randy Wilburn sits down with Justin Johnson, co-founder of the innovative tech company Square Six. Broadcasting from the heart of the Ozarks at KUAF radio station, Randy and Justin explore the fascinating intersection of business and technology. Justin details his journey from a graphic designer to a UX expert, eventually teaming up with co-founders Blake Davidson and Chris Gulstad to launch Square Six. They delve into the importance of user experience in technology and discuss their mission to provide holistic and people-first tech solutions.
User experience (UX) as a central theme: Justin shares insights into how UX can make or break a product, stressing that the best user experience is often one that's not even noticed by the user. The conversation touches on real-world applications, such as their partnership with NFL star Ricky Williams, where Square Six transformed a complex idea into a user-friendly mobile app. Furthermore, Justin reveals the company's approach to balancing innovative problem-solving with practical business strategies, emphasizing the importance of an iterative process and building minimal viable products (MVPs) to ensure success.
Entrepreneurship and the NWA ecosystem: The discussion also sheds light on Justin's transition into entrepreneurship and the supportive environment in Northwest Arkansas. He speaks highly of the local startup culture, the opportunities it presents, and how events like the 1 Million Cups program foster innovation. Additionally, Justin offers practical advice for aspiring entrepreneurs in the region, emphasizing the significance of community, collaboration, and staying grounded while exploring new technological frontiers.
Key Takeaways:
- UX is critical to a product's success, and the best UX is often unnoticed by the user.
- Starting with a minimal viable product (MVP) is essential for effectively solving user problems and refining solutions.
- Building strong partnerships and maintaining an iterative development process is crucial for long-term success.
- The Northwest Arkansas startup ecosystem offers a fertile ground for innovation, collaboration, and entrepreneurial growth.
- Practical advice for budding entrepreneurs includes focusing on user needs, being open to feedback, and remaining adaptable.
All this and more on this episode of the I Am Northwest Arkansas podcast.
Important Links and Mentions on the Show*
Tune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well.
This episode is sponsored by*
Signature Bank of Arkansas "Community Banking at its Best!"
Northwest Arkansas Council - "Life Works Here!"
*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
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Mentioned in this episode:
Winetopia 2025
We’re back at the barn! Winetopia is THE annual event that highlights the best of what our NWA Community has to offer, and we are thrilled to be back at the Barn at the Stonebreaker this year! Winetopia is where you can taste incredible top-tier wine, local craft beer, top-shelf bourbon, a variety of other spirits from our favorite local distilleries, AND hand-crafted mocktails. A specially-selected menu from Stonebreaker catering and our favorite Mia Tarts round out the evening! A ticket is all you need to access one of the most special nights of the year. Your favorite features from Winetopia will be there - the famous wine toss with Carny in the Corner, DJ Shortfuze spinning smooth tracks all night long, and the best silent auction around! You’ve been waiting all year for this event, and it’s now around the corner! We cannot wait to see you there!
Apple Seeds An Evening at the Farm, Saturday, October 11th, 2025
Evening at the Farm is a celebration of community and togetherness. Gather with friends, family, and fellow food enthusiasts for a memorable farm-to-table meal. What began as a small gathering has grown into one of our most beloved traditions, celebrating the flavors of the season and the community that makes it all possible. By attending this event, you'll not only treat yourself to an unforgettable culinary experience but also support our mission to empower and nourish our community.
FindItNWA.com
Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"