I Am Northwest Arkansas® Justin Johnson on UX and Building Square Six from Scratch
About the Show:
"Anytime I go, I never fail to meet somebody interesting and engaging to just kind of hang out with and talk. Like you said, get coffee. It's always, it's so easy to connect with people in this area, and that's a great way to do it. I thoroughly enjoy that."
- Justin Johnson
About the Guest:
Justin Johnson is a co-founder of Square Six, a company that provides comprehensive solutions in the fields of UX, technology, and business development. Justin began his career as a graphic designer and gained significant experience in various industries before transitioning into technology and UX at JB Hunt. Along with co-founders Blake Davidson and Chris Gulstad, Justin leverages his extensive background in marketing and UX to create innovative tech solutions and seamless user experiences. The team at Square Six is dedicated to developing from ideation to implementation, focusing heavily on partnership and iterative development processes.
Episode Summary:
In this engaging episode of the I am Northwest Arkansas podcast, host Randy Wilburn sits down with Justin Johnson, co-founder of the innovative tech company Square Six. Broadcasting from the heart of the Ozarks at KUAF radio station, Randy and Justin explore the fascinating intersection of business and technology. Justin details his journey from a graphic designer to a UX expert, eventually teaming up with co-founders Blake Davidson and Chris Gulstad to launch Square Six. They delve into the importance of user experience in technology and discuss their mission to provide holistic and people-first tech solutions.
User experience (UX) as a central theme: Justin shares insights into how UX can make or break a product, stressing that the best user experience is often one that's not even noticed by the user. The conversation touches on real-world applications, such as their partnership with NFL star Ricky Williams, where Square Six transformed a complex idea into a user-friendly mobile app. Furthermore, Justin reveals the company's approach to balancing innovative problem-solving with practical business strategies, emphasizing the importance of an iterative process and building minimal viable products (MVPs) to ensure success.
Entrepreneurship and the NWA ecosystem: The discussion also sheds light on Justin's transition into entrepreneurship and the supportive environment in Northwest Arkansas. He speaks highly of the local startup culture, the opportunities it presents, and how events like the 1 Million Cups program foster innovation. Additionally, Justin offers practical advice for aspiring entrepreneurs in the region, emphasizing the significance of community, collaboration, and staying grounded while exploring new technological frontiers.
Key Takeaways:
- UX is critical to a product's success, and the best UX is often unnoticed by the user.
- Starting with a minimal viable product (MVP) is essential for effectively solving user problems and refining solutions.
- Building strong partnerships and maintaining an iterative development process is crucial for long-term success.
- The Northwest Arkansas startup ecosystem offers a fertile ground for innovation, collaboration, and entrepreneurial growth.
- Practical advice for budding entrepreneurs includes focusing on user needs, being open to feedback, and remaining adaptable.
All this and more on this episode of the I Am Northwest Arkansas podcast.
Important Links and Mentions on the Show*
Tune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well.
This episode is sponsored by*
Signature Bank of Arkansas "Community Banking at its Best!"
Northwest Arkansas Council - "Life Works Here!"
*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
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Mentioned in this episode:
Signature Bank of Arkansas "Community Banking at its Best!"
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