It's Been a Minute Taylor Swift & Travis Kelce need your attention
Sep 1, 2025
Molly McPherson, a crisis public relations manager and celebrity PR analyst, dives into the intriguing world of Taylor Swift and Travis Kelce's relationship. She reveals how their romance is potentially a strategic PR play to enhance their personal branding and satisfy fans and stakeholders alike. The discussion touches on the art of navigating public perception, contrasting authentic relationships like the Obamas with skepticism around others, and offers insights on how to harness similar strategies in everyday life.
AI Snips
Chapters
Transcript
Episode notes
Relationships As Mutual-Benefit PR
- Celebrity relationships function as mutual-benefit PR arrangements connecting stars to stakeholder audiences.
- Molly McPherson shows Taylor Swift and Travis Kelce deepen audiences and commercial value through shared visibility.
Trending Stories Force Strategic Pivots
- Being a top trending story forces organizations to shift campaigns to capitalize on attention.
- Molly says Taylor-Travis coverage caused the NFL and others to pivot their digital and advertising strategies.
Friendship Optics During A Divorce Story
- Molly recounts Taylor walking with Sophie Turner as a deliberate public move amid the Joe Jonas divorce narrative.
- The image benefited both women and reshaped public perception without direct comment.