In this episode we spoke with Dr Aaron Ahuvia, the world's leading scientific expert on brand love and author of The Things We Love.
Aaron discussed the key psychological traits behind customers falling in love with your brand and how you can use this to build more loyal fans.
During our chat, Aaron also revealed some groundbreaking neuroscience research that will get you thinking very differently about how and why customers build a relationship with your brand.
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The Business of Customer Love