In this episode of Small Business Quick Wins, host Jay Schwedelson shares an incredibly effective sales and marketing technique - speaking directly to your potential customers' wallets. He provides examples of compelling messaging that clearly conveys the financial savings and benefits customers will gain. Listeners can expect to learn specific techniques to craft wallet-focused messages and offers.

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Best Moments:

(01:51) Headlines, subject lines and messaging focused on saving money generate over 30% more engagement

(04:09) Share the exact cost savings to create interest e.g "Save $200 annually by upgrading your HVAC system"

(04:29) Use comparative cost analysis e.g. "Old AC units cost you an extra $300 a year. Upgrade now and start saving."

(07:18) Comparative cost analysis converts at 60% higher rates than standard offers

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