On this week’s Talking Michigan Transportation podcast, Shane Peck, communications and public involvement director and vice president at WSP, talks about a major study he co-authored examining the most effective way to explain the benefits of transportation.

The research identified and tested a broad range of evidence-based themes and presented five key themes:

“Transportation that works for everyone improves all our lives.” (Equity)
"More reliable transportation makes your commute less stressful.” (Easier Commutes)
“Improving transportation means you can get where you need to go - quickly and easily.” (Mobility)
“Time spent sitting in traffic is time away from the important things in life.” (Time)
“Investing in transportation creates more jobs in your community.” (Jobs)

Peck talks about how transportation agencies can capitalize on the research to better explain what they do.

S2 E571: Encore Episode - An example of why hard selling doesn't work today