#59. Wisdom and Wonder: Generative AI, First Principles Thinking, and Not Taking Yourself Too Serious with Pete Sena (founder of ThinkFWD and Digital Surgeons)

What do Starbucks, Viagra, and Netflix have in common?  And no, the answer is not “a late night.” 

All 3 used their brand and storytelling abilities to create a category that didn’t exist before. Pretty neat! Today’s guest is an expert in storytelling, branding, and guessing my favorite books.

We talk about AI as a tool for self-exploration, using stories to communicate your strategy, and how to approach life with a sense of play. 

Check it out!

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Show Notes:

(09:35) - How you express your brand story is the difference between breakthrough and mediocre results

(30:30) - ChatGPT lies… a lot (prompt engineering and hallucinating AI)

(49:40) - Creative/Artistic thinking vs Scientific thinking – how do you know when to use what

(52:15) - Approach life with a state of play

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Links:

* https://www.petesena.com

* https://twitter.com/petesena

* https://www.linkedin.com/in/petersena/

* Pete’s Pod - Forward Obsessed: https://open.spotify.com/show/2TrkOZ7xL7WSlzc2mrwXuC?si=aa5e7790aca64e05&nd=1

* Had to do it to ‘em — check out my brother’s song “pensando en ti”: https://open.spotify.com/track/7KKkueqCLOYJMt09lLQx3s?si=bd76ed4ea5354bc5

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Quotes I Enjoyed

“When a company is too big to fail, and they’ve got that dominant market share, innovation is so much more complex because the risk of failure is that much higher.”

“As a creative professional and a creative entrepreneur, sometimes I’m a little bit of an idea masochist – i like to go through pain and that pain I think is what brings about the journey.” 

“Speak your truth. Do it. Do it with empathy, do it with your core values, but do it.”

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Let’s chat: reach me at armand@playhardpodcast.com