In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year. In this episode, he talks about: 1. What is ROI-led content marketing? Why should you focus on it? 2. What type of content should a company create for the best performance at specific stages? And how can they derive it strategically? 3. What are some common mistakes you see founders making with content, and what’s the alternative? 4. What is a $500k ARR article, and what is its anatomy? 5. How to achieve content market fit? 6. What are some sensible non-vanity metrics that one should measure to ensure their content marketing efforts are on the right path, and a lot more...