Disruptors

Sam Stoffel | Building The Business That Made Bookmakers Sue Me & Why I Sold It

Aug 3, 2025
Sam Stoffel, a savvy entrepreneur, built a £10 million business by outsmarting bookmakers with matched betting strategies. He shares how he navigated legal challenges, survived a near-fatal encounter with a con artist, and the essential lessons learned about cash flow versus assets. Sam discusses the importance of identifying red flags in business partnerships and reflects on how selling his profitable company has paved the way for his next adventure in the subscription space. With tales of crashing his Lamborghini, his journey is both thrilling and educational!
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INSIGHT

Matched Betting Exposes Bookmakers

  • Matched betting exploits bookmakers' free bet offers to guarantee profits regardless of outcomes.
  • Bookmakers accept it as a loss leader since removing free bets would cut customer acquisition.
INSIGHT

Bookmakers Ban Winners Only

  • Bookmakers ban winning customers and allow losing ones to continue betting.
  • This protects their profits by shutting out those exploiting free bet offers.
ANECDOTE

Lamborghini Crash Near-Death Experience

  • Sam Stoffel crashed his green Lamborghini after a distracted moment and thought he might die trapped in the burning car.
  • He managed to escape by breaking a window just in time.
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