Ep. 33: Building a Scaleable Investment Strategy with Greg Friedman, Managing Partner & CEO of Peachtree Group

Since co-founding Peachtree Group in 2007, Greg has successfully overseen investments of approximately $10.0 billion in commercial real estate and various other enterprises.

With over 24 years of experience, he brings extensive credit and equity investing expertise, particularly in hotels and other commercial real estate assets. Greg was formerly senior vice president of business development for Specialty Finance Group, originating more than $2.0 billion of credit transactions. Previously, he was vice president of business development for GMAC Commercial Mortgage Asset-Backed Lending Division. During his six-year tenure, he originated, closed, and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure exceeding $10.0 billion.

Links:

Peachtree Group

Brandon on LinkedIn

Juniper Square

Topics:

(00:00:00) - Intro

(00:00:36) - Greg’s upbringing and early career

(00:07:55) - Experiencing real estate as a kid

(00:10:05) - Building Peachtree

(00:17:46) - Bringing asset management in-house during the GFC

(00:19:45) - Who was making up your investor base during that time?

(00:20:58) - The early evolutions of Peachtree

(00:25:32) - What does Peachtree look like today?

(00:29:20) - What does the investment team look like and how do you capitalize deals?

(00:33:30) - CPACE

(00:38:45) - Where are you focused in hospitality right now?

(00:47:29) - What questions should investors be asking to have a better knowledge base on hospitality?

(00:50:07) - What are your thoughts on the macro environment?

(00:55:08) - Are there any assets you’re avoiding?

(00:56:19) - What’s driving the American consumer right now?