Home Business Profits with Ray Higdon How Do You Handle It's Too Expensive Or I Can Get Something Similar For Cheaper?
The wrong response to "it's too expensive" costs people sales every single day, and Ray is here to fix that. He gives you his favorite line for handling price objections on the spot: the company could have used cheaper ingredients, parts, or products, but they wanted something that worked. He breaks down why most people already understand that cheaper usually means lower quality, whether we're talking about a steak dinner or a water ionizer, and how to use that logic to your advantage instead of getting defensive.
Ray also tackles the accusation that network marketing products are overpriced, and pulls real numbers on what companies like Amazon, Comcast, and Walmart spend on advertising and sales salaries every year. He shows why network marketing companies skip those two massive expenses entirely and pay for performance instead, which is exactly why compensation can be structured the way it is. If someone's ever thrown a blanket objection at you about price, this episode arms you with the perspective and the response to handle it with confidence.
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Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.
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Ray Higdon
More About Ray:
Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast).
As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking).
Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care.
Learn more about Ray Higdon: https://www.rayhigdon.com