Joe De Sena shares the “Spartan Lifestyle” and his motivation for creating it.
Go to www.geniusnetwork.com/135 to access the show notes for this episode along with an exercise to help you act on what Joe teaches.
Here’s a glance at what you’ll learn from Joe De Sena in this episode:
- The incredible story of how Joe went from cleaning pools for the MAFIA in Queens, New York to building one of the biggest endurance event brands in the world.
- What being a SPARTAN means (PLUS: Joe talks about his goal of changing 100 MILLION peoples’ lives through 250 events in 40 countries).
- How Spartan Races work, who the Spartan tribe is for, and why Spartan Races can change your life forever.
- Why Joe thinks obstacle course racing has a place in the Olympics and what he’s doing to bring legitimacy to it.
- 2 simple mind tricks you can use to get yourself to do almost anything (especially if you don’t feel like doing it).
- The smartest business decision AND the worst business decision he has ever made.
Genius Network