Reading Glasses

Ep 228 - Give Tuesday a Reason to Shine - Why Books Come Out on Tuesdays

4 snips
Nov 4, 2021
Discover the fascinating reasons behind why books are typically released on Tuesdays, from bestseller list dynamics to shipping logistics. The hosts explore how this strategy levels the playing field for bookstores and boosts midweek sales. They also discuss quirky library experiences and provide recommendations for character-driven novels like 'The Wanderers' and the whimsical 'Wayward Children' series. Tune in for a lively debate on the best release days and the importance of library access for authors.
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INSIGHT

Why New Books Land On Tuesdays

  • No one in publishing knows definitively why books release on Tuesdays despite decades of convention.
  • Hosts outline multiple plausible reasons like bestseller reporting, shipping logistics, low Tuesday sales, and fewer holidays.
ADVICE

Maximize First‑Week Sales With Scheduling

  • Plan book launches and pre-orders to maximize first-week sales because bestseller lists and store reporting favor full-week numbers.
  • Release scheduling on a single weekday helps publishers and authors track demand and compare performance.
INSIGHT

Shipping Timelines Favor Tuesday Releases

  • Shipping and bookstore workflows likely drove choosing Tuesday so books can arrive Monday and be displayed Tuesday.
  • This evens the playing field for distant or slower retailers to participate in launches.
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