On this week’s episode of The Waves, Slate Money co-host Emily Peck is joined by New York Times writer, Amy Larocca to discuss, as Amy says, the “menopause gold rush.” They dig into when exactly menopause starts, how younger women embracing their bodies has trickled up to their moms, and the companies that have started aggressively targeting menopausal women - for better and for worse.

In Slate Plus, how telehealth and online medicine have changed the menopause game.

Podcast production by Cheyna Roth with editorial oversight by Daisy Rosario and Alicia Montgomery.

Send your comments and recommendations on what to cover to thewaves@slate.com.

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The Waves: Who’s Getting Rich Off Menopause?