Russell Findlay: H.I.G. Capital Operating Partner on Marketing’s Increasing Importance in Building PortCos

Russell Findlay, a distinguished marketing leader, has shaped some of the most identifiable brands over the last three decades, Major League Soccer, IHOP, and PepsiCo among them. Unlike most, his success traverses sectors. He’s left an imprint on industries as diverse as CPG, food & beverage, sports & entertainment, and financial services. While there’s no “one-size-fits-all” answer as to how Russell has repeatedly scaled billion dollar brands, his commitment to nurturing the next generation of marketeers is a prevailing theme.