Femme Lead S01 E03 Investment: Educating the next generation of investors with Anna-Sophie Hartvigsen, Co-founder of Female Invest.
How do you decide to start a business that would serve women in the financial industry? The answer? You quickly realize that women are underrepresented in the financial markets, and they generally retire with 35% less wealth than men. In Denmark, the number is 43% less for women.
Anna-Sophie Hartvigsen is the co-founder of Female Invest, Northern Europe's leading financial educator.
The goal of Female Invest is to help women become better at investing and managing their personal finances. They do this, among other things, through video courses and coaching sessions.
Since Female Invest was founded in 2017, the company has helped 25,000 women across 33 countries become better at investing.
In this episode, Anna-Sophie will tell us more about Female Invest, the company's missions, and vision, how did she decide to start a business, what are some of the challenges she had to overcome, as well as learnings she gathered.
Recently, Anna-Sophie won the Cartier Women's Initiative Awards in Europe, the world's largest startup competition for women entrepreneurs. and previously she was featured as Forbes 30 under 30. On top of that, Anna is a TedX speaker, and she often speaks about the financial gap and ways to move the needle and educate women about their financial future.
Upbringing
02:20 - Cartier Women's Initiative Award
06:55 - The ecosystem of learning about investment
08:20 - The reason for starting a company: What are the drivers for starting a business?
Career Path
13:00 - Milestones of building Female Invest
14:30 - Navigating the entrepreneurial journey
16:34 - The mission of Female Invest: Closing the financial gap
17:25 - Gender traits in investment
20:35 - The way Female Invest is educating women about investing
Advice
25:19 - Thoughts on starting a company: "You do not need a lot of starting capital"
28:50 - Lessons learned from the Female Invest journey so far: "Do everything thoroughly from the beginning"
31:00 - A team set up for success: The organizational structure of Female Invest
33:07 - Plans for expansion: Global reach.
Resources
- Find Anna-Sophie on LinkedIn: https://www.linkedin.com/in/anna-sophie-hartvigsen-46352611a/
- Follow Female Invest: https://www.femaleinvest.com/
- Anna-Sophie's TedX Odense Video: https://www.youtube.com/watch?v=enfUZR5Un9w&ab_channel=TEDxTalks
- The book written by the Co-founders of Female Invest (Danish): "Klar - Parat - Investér": https://www.bog-ide.dk/produkt/4431022/emma-bitz-klar-parat-invester
- Cartier Women's Initiative Award: https://www.cartierwomensinitiative.com/candidate/anna-sophie-hartvigsen