Why Do We Add the Word "Target" to Target Marketing?

Everyone has heard the phrase "Target Marketing" but few advisors actually understand what a "target" market actually is. In this episode, Scott and Ken look at what constitutes an actual target market and what is merely another way of talking about "people who have money".

Also in this episode, the AllianceBernstein Digital Coach – see practice management solutions for advisor success: abfunds.com/go/digitalcoach

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