Coffey & Code Redefining Reality: AR, AI, and the Future of User Experience
Oct 31, 2024
In this engaging chat, Nathan Bowser, founder of Awesome Future, shares his expertise in AR and VR. He dives into how user experience drives adoption of XR technologies and critiques the metaverse hype, urging for more genuine community engagement. Nathan highlights the potential of AR in enhancing accessibility and safety for users while discussing future trends like virtual fashion. With insights on marketing strategies and AI's role in customer interaction, Nathan paints a vibrant picture of where technology is heading.
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Early XR Experiments Shaped UX Focus
- Nathan recounts early XR work at a Portland agency where 360 video and a gondola VR installation engaged hundreds of participants.
- That hands-on testing taught him how user experience and onboarding shape technology adoption.
Onboarding Beats Specs For Adoption
- Nathan emphasizes that improvements in onboarding, safety, and pass-through cameras drove XR forward more than specs hype.
- He argues better first moments and device management matter most for scale and enterprise adoption.
Metaverse Is Intentional, Not Always-On
- Nathan challenges metaverse assumptions: people enter virtual spaces on purpose and for community, not for an always-on empty world.
- He highlights shared AR views and multiplayer collaboration as the key enduring use case.