The Penta Podcast Channel Rise of the Influencer Journalist with Mo News
Apr 24, 2025
In this engaging conversation, Mosheh Oinounou, an award-winning executive producer and founder of Mo News, shares insights about the rise of independent journalism in the creator economy. He discusses how authenticity and transparency have become crucial for media today. Mosheh details the origin of Mo News, which gained a loyal following of over 500,000 on Instagram. He also addresses the challenges of monetizing news content and the need for innovative engagement strategies for brands and policymakers. The future of journalism amid evolving technology, especially AI, is also explored.
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Mo News Origin Story
- Mo News started as a private Instagram to update friends and family during COVID-19.
- It quickly grew to thousands of followers, including celebrities like the Jonas Brothers.
Transparency and Engagement Build Trust
- Transparency about what is known and unknown builds trust with audiences.
- Interaction through social media creates a two-way relationship unlike traditional news.
From Behind the Scenes to On Camera
- Mo felt imposter syndrome shifting from behind-the-scenes producer to on-camera personality.
- Encouragement from his wife led him to embrace being the visible face of Mo News.