Economic Outlook for 2025

The economic prospects for 2025 are largely positive, particularly for the United States, which is expected to see a renewed focus on spending and optimism in the data and analytics sector. After a challenging 2024, characterized by persistent interest rates and geopolitical tensions, there is a sense of expectation for recovery and growth in the U.S. market by year-end. In contrast, Canada and Europe may lag behind, with Canada's economic improvement anticipated later in the year and Europe facing ongoing uncertainties due to ongoing conflicts. Such dynamics suggest a favorable environment for vendors and consultants in the data space, especially towards the latter half of the year.