The Future of Content - What Actually Worked in 2025 (And What Will Dominate 2026) ft. Natalie Buchoz

Jan 14, 2026

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2025 rewrote the rules of content, and most people missed it.

As a media strategist and personal branding expert, Natalie Buchoz doesn’t chase trends. She understands the psychology behind attention, influence, and why some brands stick while others disappear. Her insights will make you rethink everything you thought you knew!

In this episode, Natalie joins Emily for some real talk on what actually worked in 2025, and what will define the next era of content and personal branding. Because going viral isn’t the goal anymore. And the brands that will win won’t be louder, they’ll be deeper, clearer, and impossible to ignore.

What You’ll Learn:

What went viral in 2025 (and why it mattered)
Why most content is failing, even when it looks successful
How to attract brand deals without an agent
The truth about AI, monetization, and trust
Personal branding strategies that will dominate 2026

Timestamps:

(03:38) - The #1 most viral content
(06:50) - How virality works now
(08:13) - Controversial campaigns and personal branding
(10:01) - Kim Kardashian, Taylor Swift, and the new celebrity strategy
(16:49) - Why long-form and behind-the-scenes content is winning
(23:49) - The rise of AI and its potential benefits and pitfalls
(31:42) - How to attract brand deals without an agent
(35:47) - Lessons from Oh Lala Cafe and Tarte
(39:02) - Hashtags vs Keywords: How discovery works now
(51:47) - Why personal brand will matter more than niches
(55:59) - The power of authenticity
(01:01:02) - The future of content monetization
(01:04:20) - The future of content is about being valuable

Connect with Natalie:

Instagram | https://www.instagram.com/nataliebuchoz
Facebook | https://www.facebook.com/natalie.buchoz /
YouTube | https://www.youtube.com/@nataliebuchoz7246
TikTok | https://www.tiktok.com/@nataliebuchoz