Andres M. Zervigon on Illustrated Magazines

I first came across Andrés Mario Zervigón’s (Cuban) name while researching a magazine that filled me with awe the first time I saw it.

AIZ, the Arbeiter-Illustrierte-Zeitung (Workers Illustrated Magazine) is an illustrated, mass circulation German periodical that was published in Berlin during the 1920s and 1930s (in Prague after 1933). It contains some of the most emotionally charged imagery I’ve ever seen. The best work was by John Heartfield.

Zervigón is professor of the history of photography at Rutgers University in New Jersey. He obtained his PhD from Harvard University in 2000 and concentrates his scholarship “on the interaction between photographs, film, and fine art." His first book, John Heartfield and the Agitated Image: Photography, Persuasion, and the Rise of Avant-Garde Photomontage (University of Chicago Press, 2012), proposes that “photography’s sudden ubiquity in illustrated magazines, postcards, and posters produced an unsettling transformation of visual culture that artists felt compelled to address.”

Zervigón’s work, says the Rutger’s website, “generally focuses upon moments in history when these media [film, photography, fine art] prove inadequate to their presumed task of representing the visual.”

We start our conversation by unpacking this passage, and then move on to a short history of illustrated, mass circulation magazines, (including VU magazine), then to the life of John Heartfield, and finally to AIZ.

Background here