In this episode Tommaso Bondi shares his research on cultural markets with us. We take a deep dive into the insights he gained when studying online reviews and he explains to us why, counterintuitively, earning public recognition does not necessarily lead to higher ratings. A finding which, as we learn from Tommaso, is closely related to how well customer preferences and product match. Tommaso’s result does not only have theoretical merit but also seems to be observable in practice. We then also discuss the impact of experts on reviews and finally take a short detour to strategies of brick-and-mortar bookstores.

Tommaso Bondi is Assistant Professor of Marketing and the Demir Sabanci Faculty Fellow of Marketing and Management at Cornell Tech and the SC Johnson Graduate School of Management at Cornell University. His research is mainly focused on economics of digitization, quantitative marketing, and behavioral and experimental economics.

You can find his papers “Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews” and “The Good, The Bad and The Picky: Reference Dependence and the Reversal of Product Ratings” here and here.