In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the power of "day in the life" content for small businesses. He explains what this type of content is and why it resonates so much with audiences, leading to high engagement. Listeners can expect to learn easy and effective content creation strategies to grow their business.
Main Discussion Points:
- What "day in the life" content is and real examples for different businesses (00:00:58 - 00:02:05)
- Where to distribute this content - website, email, social media platforms (00:02:05 - 00:02:14)
- Why it performs so well - shows expertise, feels "real", fascinates people about everyday lives (00:02:46 - 00:03:18)
- Staggering engagement stat - 300% higher than standard content (00:05:01 - 00:05:09)
Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv