Major 4680 Milestone, Tesla Wraps, EV Awareness, China, Wiferion, UAW (10.11.23)
Oct 12, 2023
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Tesla announces major 4680 production milestone, introduces vehicle wraps. Survey reveals low EV awareness and China sales details. Model 3s at port and V4 Supercharger opens in Asia. Q3 Q&A opens and UAW extends Ford strike.
Tesla has achieved a major milestone with the production of their 20th million 4680 cell, signaling significant progress in scaling up their next-generation battery technology.
Tesla has introduced color wraps for Model 3 and Model Y, allowing customers to customize their vehicle with different colors after delivery, potentially preparing for the launch of the Cybertruck.
Deep dives
Tesla's 4680 Battery Production Update
Tesla has reached a major milestone with the production of their 20th million 4680 cell at Giga Texas. This indicates a significant ramp-up in the production of the 4680 battery cells, which are crucial for the future growth and expansion of Tesla's electric vehicle lineup. Despite concerns about whether the current production rate can meet the demand for the upcoming Cybertruck, the 5-gigawatt hour annual run rate suggests that Tesla has enough cells to support the initial ramp-up of the Cybertruck production. This achievement showcases Tesla's progress in scaling up the production of their next-generation battery technology.
Tesla Introduces Color Wraps for Model 3 and Model Y
Tesla has added a new product to their Tesla shop - color wraps for the Model 3 and Model Y. This new option allows customers to customize their vehicle with different colors after delivery, although it is currently only available at two service centers in California. The price range for these color wraps is between $7,500 and $8,000, making them significantly more expensive than Tesla's paint options but offering the additional benefit of paint protection. This move could potentially be a preparation for the launch of the Cybertruck, as Tesla has extensively used wraps on their prototype vehicles. However, it remains to be seen if Tesla will make this a factory option in the future.
Survey Reveals Electric Vehicle Purchase Intentions
A recent survey conducted by Ipsos and Yahoo Finance shows that 57% of respondents are not likely to purchase an electric vehicle as their next car. The top concerns cited include cost, driving range, and lack of charging stations. Interestingly, Toyota was ranked as the most preferred brand for EV purchase, followed by Tesla. However, it is worth noting that the survey question grouped fully electric and plug-in hybrid EVs together. The survey also highlighted a low awareness among potential buyers regarding programs like the Federal EV tax credit and recent price cuts on electric vehicles. The lack of knowledge about these incentives and reductions in cost could be contributing to misconceptions about the affordability of electric vehicles.
➤ Tesla announces major 4680 production milestone ➤ PPI higher than expected ➤ Tesla introduces vehicle wraps ➤ Model 3 PPF video: https://youtu.be/V_KdXVBn2O8 ➤ Survey shows low EV awareness ➤ China sales details ➤ Model 3s at port ➤ V4 Supercharger opens in Asia ➤ Tesla sells small business unit ➤ Q3 Q&A opens ➤ Idra expands customer base for gigapresses ➤ UAW suddenly extends Ford strike
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Executive producer Jeremy Cooke Executive producer Troy Cherasaro Executive producer Andre/Maria Kent Executive producer Jessie Chimni Executive producer Michael Pastrone Executive producer Richard Del Maestro Executive producer John Beans
Disclosure: Rob Maurer is long TSLA stock & derivatives
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