Defining Your Competition

How do you define your competition?

Talking Points

• Why you need to define your competition
• Brand neighborhoods
• Communicating with competitors
• Being choosy about who you work with
• Empathizing with potential clients
• An authority versus_ the_ authority
• What you can learn from sales interviews
• Defining yourself as well as the competition
• Researching the competition

Quotable Quotes

“I think it’s important for authorities to understand who around you you should pay attention to.” –RM

“I find that a lot of people who I work with have a really hard time defining their unique difference.” –JS

“I don’t want to take somebody on that really should be with someone else, because it’s not going to go well.” –JS

“You’ve gotta get really clear on your special sauce.” –RM